Our values

Our world is shaped by collective stories. So we have to be careful about the stories we tell. Our mission is to challenge the next generation of storytellers and journalists to create stories that embrace compassion, spark imagination, and spread knowledge. These are our values:

Curiosity

Let curiosity about the world be the foundation of your storytelling. Strive to understand why people act the way they do—even when you disagree. Avoid falling into stereotypes and honor the beauty of diversity. Reflect on the roots of your own thoughts and actions. Be critical, use reason to discern right from wrong, and always seek visionary ideas and solutions rather than succumbing to cynicism and narrow-mindedness.

Compassion

There’s more that unites us than divides us. We all feel the same fundamental emotions—joy, sorrow, fear, and happiness—and share dreams and ideas that know no borders. Religion, nationality, skin color, appearance, and countless other labels are just layers we put on and take off. Look past the stereotypes to see the person behind the face. By sharing stories that dive beneath the surface, we make space for empathy and vulnerability—and that’s where magical storytelling happpens.

Knowledge

One of Duckling’s core missions is to build a shared reality—empowering us to make informed decisions and engage in meaningful debates. At the heart of this mission lies knowledge. We define knowledge as documented experiences and verifiable facts. While having an opinion is perfectly fine, it isn’t knowledge. Remember to differentiate between opinions and proven facts or experiences. Raw data alone doesn’t equate to knowledge—you need to put it into context and offer your interpretation to turn it into knowledge and wisdom. Embrace nuance, treat all sources fairly, and be transparent about your own biases.

…and one extra value: Make data work for humanity

Data can be immensely beneficial for society and humans if it's collected and used the right way. This is not the case at the moment. A handful of tech giants control our collective data, and its use is opaque. At Duckling, we contribute to a better future for data, where we each own our private data and benefit from contributing data to the collective. In general, we need to ensure that technology works for all humans and not just for the few, but it all starts with data. We are building Duckling with our community, so we must all embrace this value.

Please help us eliminate:

• Sharing of other people's content out of context or without consent.

• Content that violates intellectual property.

• False or misleading information.

• Content or conduct that is sexually abusive

• Harassment, hate speech, threats, and violent extremism.