A better social platform for your students
Give young people a safe, creative alternative to TikTok, Instagram and Snapchat. On Duckling, students create their own stories and discover news stories made by journalists. From passive scrolling to thoughtful creation, through workshops, digital school papers and guided storytelling formats.
Why schools choose Duckling
Young people already spend a huge part of their lives on their phones. The question is not whether they should use digital media, but how. There is a great need for media literacy.
Duckling gives schools a practical and inspiring way to work with students’ digital lives. Instead of more noise, pressure and distraction, students get a platform and a process built around:
Curiosity
Compassion
Critical thinking
Creativity
Real life storytelling
Workshop
Journalist for a Day is a workshop, we have developed with Constructive Institute. A group of journalists with experience from organizations such as DR, Zetland, and TV 2 visit your school and work directly with students. Students learn to do interviews, research give feedback and publish their own stories.
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Create a finished story with text, photo, video and audio.
Interview fellow students, teachers, and external sources.
Distinguish between facts and opinions and think critically.
Reflect on the role of the media in democracy.
Give constructive feedback.
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In a world shaped by algorithms and information overload, students need more than media consumption. They need a voice. Duckling gives them the tools and space to reflect, create, and contribute.
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High schools, efterskoler, højskoler og grundskoler (ældste trin).
Teachers in Danish, media, social science.
Project-based learning environments.
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Duration can be full day, half day or 2 modules (90 minutes).
Can be for an entire school or single classes.
Location: At school.
Language: Danish or English.
School paper
Students use Duckling’s school paper app to create and run their own digital school paper for smartphone. It gives schools a real alternative to traditional social media by turning the smartphone into a tool for reflection, creativity and collaboration.
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Run an editorial team.
Publish stories regularly.
Interview people in their community.
Cover topics that matter to their school.
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In a world shaped by algorithms and information overload, students need more than media consumption. They need a voice. Duckling gives them the tools and space to reflect, create, and contribute.
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High schools, efterskoler, højskoler og grundskoler (ældste trin).
Teachers in Danish, media, social science.
Project-based learning environments.
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Students and teachers get access to an online toolkit and guidance from a professional journalist. Together, they set up an editorial team, build a publishing rhythm, and develop an editorial calendar—while connecting and collaborating with other schools.
Real stories, real perspectives
Developed with schools and students
Duckling has been developed in close dialogue with students, teachers and journalism professionals. Our work builds on workshops and collaborations with schools across Denmark, where we have explored how storytelling can become a healthier and more meaningful part of young people’s digital lives.
What teachers are saying:
"Duckling has run workshops with several of our classes. It’s wonderful to see how engaged they become."
Claus Witfeldt
Teacher, Ørestad High School.
“We have developed a digital school paper together with Duckling, and we can see that it makes a significant difference for students."
Susanne Kudahl
Teacher, Borupgaard High School
How collaboration works
Getting started with Duckling does not require complex setup, new systems or a lot of resources.
All you need is a group of students, a teacher that can coordinate, and a willingness to try a new way of working with storytelling and digital media.
We take care of the rest.
Step 1: Start with a workshop
Most schools begin with a “Journalist for a Day” workshop. This is a simple, low-commitment way to get started.
Step 2: From workshop to school paper
After the workshop, many schools choose to build on the momentum by launching a “smartphone school paper”.
Step 3: Support and development
Once the school paper is running, we support you with an online toolkit, editorial formats, visits by journalists and more.
