Let curiosity about the world be the foundation of your storytelling. Strive to understand why people act the way they do—even when you disagree. Avoid falling into stereotypes and honor the beauty of diversity. Reflect on the roots of your own thoughts and actions. Be critical, use reason to discern right from wrong, and always seek visionary ideas and solutions rather than succumbing to cynicism and narrow-mindedness.

There’s more that unites us than divides us. We all feel the same fundamental emotions—joy, sorrow, fear, and happiness—and share dreams and ideas that know no borders. Religion, nationality, skin color, appearance, and countless other labels are just layers we put on and take off. Look past the stereotypes to see the person behind the face. By sharing stories that dive beneath the surface, we make space for empathy and vulnerability—and that’s where magical storytelling happpens.

One of Duckling’s core missions is to build a shared reality—empowering us to make informed decisions and engage in meaningful debates. At the heart of this mission lies knowledge. We define knowledge as documented experiences and verifiable facts. While having an opinion is perfectly fine, it isn’t knowledge. Remember to differentiate between opinions and proven facts or experiences. Raw data alone doesn’t equate to knowledge—you need to put it into context and offer your interpretation to turn it into knowledge and wisdom. Embrace nuance, treat all sources fairly, and be transparent about your own biases.